Post by nelsonelias on Feb 27, 2024 5:29:16 GMT -5
The concept of " Social Graph " emerged following a speech by Mark Zuckerberg in 2017, a period in which this term began to gain ground and identify a precise strategy underlying the functioning of social networks. The Social Graph, in fact, represents the online relationships between people and organizations, which exploit existing social networks. Initially the social media algorithm relied on the user's social connections to provide relevant content in the feed, coming from the pages/accounts followed and the social network preferences. The logic behind the creation of content and its diffusion, in this framework, has the objective of getting the content to the users' feed through recommendations from followed pages or accounts and contents that meet the interest of the social network to which the user is logged in.
Even today the algorithms of social platforms reason partly following this logic. What has changed is the adoption of a different type of interaction and automation in content destruction. This is what is called an Interest Graph . You might be interested in: "Social content marketing and editorial plan: history of an evolution" The concept of Interest Graph Among the most recent developments in the world of social media there Country Email List is certainly the advent (and success) of TikTok, a social network that has brought about a significant change by introducing the idea of "Interest Graph". This new approach puts the user's interest rather than social relationships at the center. Notably, TikTok immediately introduced the " For You " section, which features interesting content based on the user's interests, rather than the profiles or accounts followed by the individual user.
In this new way of understanding the content and its relevance towards the audience, in fact, entertainment becomes the key word of this universe. It is therefore about the ability to produce content that entertains, informs or more generally provides elements of value based on specific clusters of interest. All of this should ideally be part of the analysis that companies must undertake on their potential digital audience. However, in this sense, it is necessary to point out the emergence of a further problem: quality production, which has the ability to entertain or inform, certainly requires more significant efforts than the standard to which we were previously accustomed.
Even today the algorithms of social platforms reason partly following this logic. What has changed is the adoption of a different type of interaction and automation in content destruction. This is what is called an Interest Graph . You might be interested in: "Social content marketing and editorial plan: history of an evolution" The concept of Interest Graph Among the most recent developments in the world of social media there Country Email List is certainly the advent (and success) of TikTok, a social network that has brought about a significant change by introducing the idea of "Interest Graph". This new approach puts the user's interest rather than social relationships at the center. Notably, TikTok immediately introduced the " For You " section, which features interesting content based on the user's interests, rather than the profiles or accounts followed by the individual user.
In this new way of understanding the content and its relevance towards the audience, in fact, entertainment becomes the key word of this universe. It is therefore about the ability to produce content that entertains, informs or more generally provides elements of value based on specific clusters of interest. All of this should ideally be part of the analysis that companies must undertake on their potential digital audience. However, in this sense, it is necessary to point out the emergence of a further problem: quality production, which has the ability to entertain or inform, certainly requires more significant efforts than the standard to which we were previously accustomed.